Abstract
The growing importance of cooperative relationships may currently be observed throughout the world. The vast majority of such relationships take the form of coopetition, i.e., the simultaneous existence of cooperation and competition between competitors. Previous research on coopetition characterizes these relationships mostly in the context of the benefits achieved. Researchers emphasize a number of benefits resulting from coopetition, e.g., stimulation of innovations of partners, development of the technology, obtaining complementary resources, entering new markets, or creating new products. However, when deciding to begin coopetition, companies should not only consider the benefits, but also the drawbacks associated with such relationships. This is due to the fact that disadvantages are inherent features of coopetitive relationships between competitors. The relationship between the duration of cooperative relationships in particular areas and the benefits and costs associated with these relationships is scarcely researched. Using a sample of 210 companies operating in the high-tech sector in Poland, we aimed to cover this gap in the knowledge base and to analyze this aspect of coopetition. Several research methods including multidimensional correspondence analysis, correlation analysis of qualitative variables, a chi-square test, multi-table analysis, and association rules were applied. The results of our research showed that coopetition is a viable strategy which contributes to the sustainable development of firms. We also found that the duration of coopetitive relationships in different areas of company activity is related to different types of benefits to collaboration partners.
Highlights
Coopetition is regarded as a phenomenon of inter-organizational cooperation, both bilateral and multilateral, which developed intensively over recent years
In the first step of the analysis of the survey results, we identified relationships among the duration of coopetition, its repeatability, the impact of coopetition on the development of the company, and the assessment of the potential benefits
Coopetition is rapidly becoming a key success factor for enterprises operating in the contemporary business world
Summary
Coopetition is regarded as a phenomenon of inter-organizational cooperation, both bilateral and multilateral, which developed intensively over recent years. As a relatively new research area, coopetition draws its roots from the field of cooperative strategies, both in the single (bilateral alliances) and multilateral dimensions (networks, clusters) [1]. The most recent decade was characterized by the dynamic growth of coopetition worldwide. New types of relationships (business, political, economic, and social) arose. It is anticipated that this phenomenon will become more and more important in the future [2]. Coopetition, as a multidimensional and multifaceted concept, is regarded as a somewhat peculiar object of research. Despite the growing number of publications, it is a relatively poorly known phenomenon, and a general understanding of the concept is still some way off
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