Abstract
The Samsung Galaxy Note 7 has been withdrawn from the market after a number of the devices exploded after its launch in 2016. Our research seeks to answer three questions and proceeds as follows. Did the closed innovation of Samsung trigger the Galaxy Note 7 withdrawal? If so What are the costs and benefits of Samsung’s closed innovation? From among the qualitative inquiry methods, this study used case study research. From this research, we isolated three important implications. The first is the benefit and cost of Samsung Electronics’ closed innovation strategy. The second is the internal impact of the Galaxy Note 7 explosions on Samsung Electronics. The third is that success in open innovation strategies requires a great investment to produce strong effects.
Highlights
Samsung Electronics is one of the leading electronics companies in the world, with the largest market share in terms of sales
Let Us Minimize the Costs of Closed Innovation, and Move to an Open Innovation Strategy as
The Motive Changing from Closed Innovation to Open Innovation; Galaxy Note 7 Explosion
Summary
Samsung Electronics is one of the leading electronics companies in the world, with the largest market share in terms of sales. From the wide array of smartphones it has manufactured, only the Samsung Galaxy Note 7 has been withdrawn from the market after certain devices exploded after launch in 2016. Given the novelty and impact of this case of the Samsung Galaxy Note 7, this study aims to analyze the reason behind the withdrawal of this device in relation to its explosion, the withdrawal process, and the impact of the incident in depth. Did the closed innovation of the Samsung Galaxy Note 7 trigger the withdrawal?. This study was conducted to find the answers to the above two questions It focused not on the physical cause of the explosion, but on the cause that led to the incident in terms of business administration. We may understand the technical innovation strategy of Samsung smartphones in detail
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