Abstract
The current study confirms the important role of business intelligence in generating a competitive advantage for organizations. However, companies are forced to process ever larger volumes of data, and the traditional BI approach can become inadequate and generate bottlenecks. For this reason, the Self-Service Business Intelligence (SSBI) approach is emerging. It is an attempt to broaden data access and execution analysis. SSBI is likely to translate into many benefits for the organization; however, its implementation comes with numerous challenges. There is a wide research gap in comprehensive publications on this topic. The aim of the article is to synthesize knowledge on the benefits and challenges of SSBI implementation. Systematic Literature Review was the research method used.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
