Abstract
Abstract Providing relevant forestry education and assistance to nonindustrial private forest (NIPF) landowners is necessary to encourage informed decisionmaking on these lands. To be accepted and implemented on a wide scale, forestry outreach efforts must take into account the diversity ofgoals that NIPF owners have for their land. Benefit-based audience segmentation techniques can be a valuable method of identifying meaningful subgroups of landowners who desire similar outcomes from their forest property and who will respond to similar communication strategies. For this study,we surveyed and interviewed Utah NIPF owners in three counties and identified three audience segments: amenity-focused landowners, multiple-benefit landowners, and passive landowners. After comparing the demographics, forestland characteristics, attitudes toward forest management, and learningpreferences of these three audience segments, we discuss specific approaches for reaching them with forestry information.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
