‘Beneath the storyline’: analysing the role and importance of film in the preservation and development of Scottish heritage sites

Abstract

ABSTRACT This article focuses on the increasing role and importance of popular culture for the management of cultural heritage sites in Scotland. In particular, it examines how heritage professionals deal with the growing number of location filming requests and new film tourist flows in the wake of these popular film and television productions. Based on a series of in-depth interviews with fifteen heritage professionals from different management levels and diverse sites across Scotland, we identify three main approaches, each with their own consequences, for presenting and preserving Scottish heritage: the utilitarian approach, the critical-representational approach, and the integrative approach. We conclude that the Scottish heritage sector is increasingly aware of the impact of popular culture, and willing to utilise those associations to increase the attractiveness of their heritage sites. Moreover, associations with popular culture offer ways to improve the inclusive character of contemporary heritage management.