Benchmarking hotel industry in a multi‐period context with DEA approaches: a case study

Abstract

PurposeThe purpose of this paper is to propose a benchmarking framework to evaluate the efficiency and effectiveness of the hotel industry, in a multi‐period context, with consideration of perishable traits and carry‐over activities. The sustained high performers in the case study are identified and their business strategies are discussed.Design/methodology/approachThe dynamic DEA (data envelopment analysis) approach is used to identify the multi‐period sustained high performers. The super‐efficiency DEA approach is employed to conduct a thorough ranking under an input‐output‐consumption structure. The supplementary analysis is further implemented to help elucidate the benchmarking results.FindingsIn total, nine out of 80 international tourist hotels in Taiwan during 2006‐2010 are identified as the sustained high performers. These hotels have diverged business strategies in terms of employees (intensive versus economical labor forces), products (room versus F&B (food and beverage) services), prices (extremely expensive versus very inexpensive room rates), guests (business versus tourism guests), and others (e.g. location advantages).Originality/valueThis study contributes to benchmarking literature and to hotel industry in several aspects. Compared with conventional single‐period benchmarking in efficiency aspect only, the proposed multi‐period benchmarking framework under input‐production‐consumption structure can take into account the carry‐over activities, account for perishable traits, provide more robust results, and add more useful information to facilitate the hotel managers to ameliorate the efficiency and effectiveness. The proposed framework should be readily applied to other service industries (e.g. transport).