Abstract
The aim of this article is to look into new instruments of enhancing Russian universities' competitiveness at the international educational services market, namely benchmarking of main educational programs of the leading international universities and using results for improving quality of educational programs of Russian universities taught in English with the aim of increasing foreign students recruiting numbers. The article includes aim-setting; short review of literature on the topic; description of the problem requiring the use of benchmarking; justification of reference international universities choice on the basis of target group educational migration (using the example of India); comparative analysis of educational programs structure and content; examples of practical application of the conducted research (educational program structure); conclusions and practical recommendations. Тру сonducted research allowed for identifying the best practices of leading international universities with the aim of pinpointing main characteristics for developing innovational policy and concrete innovations in teaching foreign students in order to enhance university competitiveness (using the example of Tomsk Polytechnic University) at the international educational services market. The authors have identified several difficulties of introducing benchmarking into educational system: necessary financial costs for research and updating teaching, methodic and staff support of the program; insufficient understanding of importance and efficacy of this method for international educational development demonstrated by the Russian universities. Practical recommendations deal with introducing changes into different aspects of developing and supporting teaching programs in English (updating teaching and methodic materials, program advertisement, upgrading qualification of lecturers). The conclusions define the perspectives of benchmarking international educational programs of the leading international universities with the aim of upgrading recognizability and attractiveness of Russian educational programs read in English at the international market, which is particularly important in recruiting international students. This article for the first time presents systematic data on educational migration of students from India (including geographical, university and program spread) which allows for choosing matching reference universities for benchmarking research. The article contains results of comparative analysis of educational programs of leading international universities which allows for making conclusions concerning main differences between these educational products and the Russian educational system products and formulate practical recommendations for altering programs in order to improve their recognizability, attractiveness and competitiveness at the international market.
Highlights
Introduction to ComEngineering Freshputer Science 1 man Academy GEN PROF.B 1BS.B 7 – General Chemistry 1Engineering and com- BS.B 7 L Labs (General puter graphics 1 Chemistry) 3+2Group Project 1 2 unitsGEN Humanitarians: GEN ED B 1 (Foreign Language & Science) 3 unitsGEN ED B 2 (Russian as a Foreign Language) 3 unitsGEN ED B 3 (History and Its Significance) 3 unitsSPRING (2 semester) 30 units
The aim of this article is to look into new instruments of enhancing Russian universities’ competitiveness at the international educational services market, namely benchmarking of main educational programs of the leading international universities and using results for improving quality of educational programs of Russian universities taught in English with the aim of increasing foreign students recruiting numbers
The article contains results of comparative analysis of educational programs of leading international universities which allows for making conclusions concerning main differences between these educational products and the Russian educational system products and formulate practical recommendations for altering programs in order to improve their recognizability, attractiveness and competitiveness at the international market
Summary
Ключевыеслова: международный рекрутинг студентов, политика интернационализации, бенчмаркинг международных образовательных программ ведущих зарубежных вузов, мировой рынок образовательных услуг. Целью написания данной статьи является необходимость исследования новых инструментов повышения конкурентоспособности российских университетов на международном образовательном рынке, а именно: бенчмаркинга основных образовательных программ ведущих зарубежных университетов; использования результатов для улучшения качества образовательных программ российских вузов на английском языке; увеличения показателей рекрутинга иностранных студентов. Проведенное исследование позволило изучить наиболее успешные практики ведущих мировых университетов с целью выявления основополагающих характеристик для разработки инновационной политики и конкретных видов инноваций в обучении иностранных студентов для повышения конкурентоспособности вуза на мировом рынке образовательных услуг (на примере Томского политехнического университета). Выводы подтверждают перспективность метода бенчмаркинга международных образовательных программ ведущих зарубежных вузов с целью повышения узнаваемости программ российских вузов, реализуемых на английском языке, на мировом рынке и их привлекательности для иностранных абитуриентов, что является особо значимым при реализации рекрутинга иностранных абитуриентов. Современная политика Национального исследовательского Томского политехнического университета (ТПУ) подтверждает безусловную поддержку коллективом интернационализации образования, дальнейшего развития интеграции с мировой научно-образовательной системой в условиях вхождения России в глобальное экономическое пространство
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