Abstract
Congress hospitality industry is one of the most dynamic segments in hospitality sector. This leads an increasing competition among conference centres. This paper presents a benchmarking analysis of international conference industry with the aim to analyse organisational and productive practices allowing to obtain the best performance. Benchmarking contributes to selecting the best practices characterising the best international conference centre. We analyse a sample of conference centres operating in international market. Information on productive capacity, services supplied and economic performance are used to define relevant benchmarking indicators and the Global Performance Index (GPI), obtained as statistical synthesis of the previous indicators. The results of benchmarking analysis show the relevance of three main factors for the best performance of conference companies: (1) flexibility of the building structure; (2) vertical integration of production and completeness of conference service supply; and (3) commercial organisation and market positioning of the conference centre.
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