Abstract
Singapore International Airlines benchmarks other service industries such as hotels and restaurants to make its service more comfortable, convenient, and creative the bottom line is delivering exceptional service and personifying that service. Indiscriminate class wise Customer service pays rich dividends and branded as the best Airlines operator in the International sector. Equality in providing hospitality directs and guides SIA towards success. Priorities and decisions are based on the needs of the customer, not executive perks. By placing the needs of passengers first, the whole atmosphere and the flight experience changes. SIA’s heavy investment in staff development and training conducted enables staff members to stay focused and continuously upgrade their performance.
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