Abstract
Popularity in cyberspace is more challenging compared to the Face-to-Face (FtF) environment since popularity plays a significant role in mediated-communication, where it affects the happiness in people’s life. The objective of this study is to identify the relationship between popularity and life happiness amongst Facebook users. A quantitative survey was conducted by distributing a set of a questionnaire via a survey-development website to 402 Facebook users who were selected through snowball sampling technique. Results indicated that more popularity is shown by other Facebook users with lower uncertainty leading towards life unhappiness. Although the emotion of happiness in life occurs in FtF, online interaction could not make them feel the same way. Thus, the presence of mediated-communication is not taking over the FtF approaches. Future work should contribute towards the development of mediated-communication to better fit the dynamic nature of the interpersonal relationship and a worthier understanding of online human behavior.
Highlights
Many users of social media nowadays frequently display their identity on Facebook, regardless of verbal or non-verbal communication
This situation is seemingly due to Facebook users log onto FB multiple times per day to check and send messages to keep in touch and get to know others better, rather than doing all the Facebook activities at one time (Stern & Taylor, 2007)
It is found that there is no significant relationship between popularity and life happiness amongst Facebook users
Summary
Many users of social media nowadays frequently display their identity on Facebook, regardless of verbal or non-verbal communication. One of the purposes of displaying one’s identity is to get attention from others who followed them Facebook. When other Facebook users respond to identity disclosure, there is always a sense as a person who wants to be popular. Being popular is a form of self-satisfaction that becomes part of happiness in life. Life happiness refers to the individual’s state of affairs who successfully manage time well and succeed in achieving balance in their whole life through daily activities from various aspects, including work, family, health, and social relations (Gropel, 2005). Life happiness is the psychological state of well-being, joy, and contentment, which evolved from the positive movement in life (Lyubomirsky, 2001) since the pursuit of happiness is an important life goal for every human being
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