Abstract

We investigated how personality affects both peer-perceived popularity (status) and sociometric popularity (liking) in online social networks (OSNs). Self-ratings of agentic (e.g., extraversion), communal (e.g., agreeableness), and creativity traits (e.g., openness) were collected from 103 OSN profile owners (targets). Unacquainted perceivers provided status and liking judgments based on either targets’ full OSN profiles or profile pictures. Independent coders assessed behavioral cues (e.g., attractiveness) from targets’ OSN profiles. Results showed that targets scoring high on agency were ascribed a high status (without necessarily being liked), whereas targets scoring high on creativity or communion were liked. Brunswikian lens model analyses revealed mediating behavioral cues. Analyses based on profile pictures suggested that the differentiated impact of personality on popularity is a fast process.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.