Abstract
Based on ethnographic fieldwork carried out in Chefchaouen (Morocco) in 2017 and 2018, this text seeks to reflect on the impacts of the classification of the “Mediterranean Diet” (UNESCO 2010) on the territory. To this end, it will be important not to lose sight of the characteristics of this region – namely its geographical isolation – but also of the role and weight of national agricultural policies and their contemporary repercussions. The text also intends to discuss how the belonging to a global world can be operated discontinuously, and how, due to the lack of correspondence between the official language of heritage and local practices, namely regarding food consumption, heritage terminologies and concepts are subverted and appropriated by the inhabitants of Chefchaouen.
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