Abstract
Korean Media have reached a wide range of Asian audience, including Malaysian audience. The rising popularity of Korean entertainment content in Asia has created Korean pop culture in the entertainment industry. There seemed to be a gap in previous research concerning the strength of Korean media. This research is an attempt to explore Korean media strength behind the scene that continuously getting the attention and maintaining the popularity. The research uses qualitative methods to address the Korean drama phenomenon. Four (4) informants from selected Korean Broadcasters were identified to participate in the in-depth interviews. Based on the findings, it shows that the Korean Broadcasting Media are not born to the real strategy. The experience of hardship to survive, economically poor country, and challenges from other developed countries has made them compete and creatively work to improve their lives. The findings are significant in explaining the global success of Korean media.
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