Behavioural location theory – evolution, tools and future

Abstract

The behavioural location theory emphasises high importance of the limited rationality and the subjective perception of space in selecting of the location for a business activity. The article discusses key competencies from the scope of behavioural location theory. Ac-cording to the Authors, the behavioural location theory is rather complementary than competitive in relation to the neoclassical or modern approach, as it allows to explain the deviations of the decision-makers from the optimisation behaviour.