Abstract
There are many factors affecting the social propagation of adoption behavior, and the traditional propagation model is not enough to study the influence of human psychological factors. We introduce the psychological mechanism of regret and hesitation to explain the complexity of individual decision making and information propagation. In this paper, a method based on edge division theory is used to analyze the propagation process on multiple networks, and the experimental results show the phenomenon of mixed phase transition. When the system is dominated by regret psychology, the system can achieve global eruption, but when it is dominated by hesitation psychology, the system cannot achieve global eruption. The results of theoretical analysis and experimental simulation agree well. It is of great significance to the study of sociology, psychology and information propagation.
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