Abstract
This article examines the interplay between behavioral law and antitrust legislation in the agro-industrial complex. It analyzes the practical and legal implications of these frameworks and their significance in promoting fair competition and addressing behavioral issues within the industry. The research findings highlight the need for effective enforcement mechanisms, adaptable legal frameworks, collaboration among stakeholders, and continuous monitoring and evaluation. The study emphasizes the integration of behavioral insights into competition analysis and enforcement to mitigate the negative effects of cognitive biases on market dynamics. The implications of this study extend to policy development, regulatory initiatives, and future research in the field of behavioral law and antitrust legislation.
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