Abstract
Successful behavioral interventions to reduce the consumption of unhealthy food will ease burden of NCDs and its economic cost. In prior research, conventional approach such as nutrition information could not overcome the impact of tasty but unhealthy food. Thus, this study is designed a field experiment at a casual restaurant to assess the effects of taste and behavioral approach, particularly the combination of convenience and visibility enhancements on healthier meal choices. The results of this study show that adding difficulty in ordering high-calorie food along with visibility can reduce calorie intake and compensate for the calorie increase caused by ordering according to taste. However, there are differences in effectiveness of interventions across each type of participant.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
