Behavioral Intentions of Bank Employees to Implement Green Finance

Abstract

To understand the behavioral intentions of bank employees to implement green finance, this study explores the impact of attitude, subjective norm, and perceived behavioral control on behavioral intention based on the theory of planned behavior. In addition, this study also examines whether internal measures have moderating effects on the relationship between attitude, subjective norm, perceived behavioral control, and behavioral intention. By collecting 123 questionnaires from 18 September 2022 to 18 October 2022, this study uses hierarchical regression to discuss the aforementioned issues. In order to avoid the possible bias of the regression model, the variance inflation factor (VIF) is applied to detect multicollinearity problems. The empirical results of this study find that bank employees’ attitudes, subjective norms, perceived behavioral control, and internal measures to implement green finance have a significant and positive impact on behavioral intention. In addition, the coefficients of VIF in all regression models are smaller than 10, indicating that the multicollinearity problems are not serious in this study. Therefore, our inferences are not affected by correlations between independent variables in the regression model. The research finding also shows that the interaction effects of internal measures and attitude, subjective norm, and perceived behavioral control do not have a positive moderating effect on behavioral intention. The implications of this study are that it can be provided as a reference for the banking industry to help them to improve the comprehensive thinking of employees in the implementation of green financial behavioral intentions.