Abstract
Crowdfunding is emerging as a significant means by which to finance and advance the 17 United Nations Sustainable Development Goals (SDGs). Generating financial support for the SDGs is now of even more importance because of the economic impacts of COVID-19. However, little research on sustainability crowdfunding has been conducted, particularly with respect to how behavioral influences, such as personality and subjective well-being, affect the willingness of individuals to financially support the different SDGs. To fill this gap, a theoretically comprehensive research model including the big five personality traits typology, value on SDGs, attachment to sustainability crowdfunding, subjective well-being, and three groups of SDGs was constructed and tested. Results reveal that agreeableness has the highest effect on value on SDGs among five personalities, followed by openness and conscientiousness. Unexpectedly, extraversion has a negative impact on value on SDGs and neuroticism has an insignificant effect on value on SDGs. Value on SDGs has a great effect on attachment, followed by subjective well-being. Attachment has the greatest effect on subjective well-being within this research model. Comparing fair distribution, efficient allocation, and sustainable scale groups of SDGs shows substantial differences with respect to the hypotheses.
Highlights
17 United Nations Sustainable Development Goals (SDGs)
Crowdfunding is an innovative means of generating new private finance streams for the SDGs [11,13,14,99], and providing digital solutions for SDGs-related initiatives [15,16,52,58], which is relevant given the economic impacts of COVID-19
The results suggest that investors seeking a new idea tend to have high moral duty towards SDG crowdfunding which is consistent with prior research where openness to experience has been found to significantly predict environmental attitudes and behaviour [61]
Summary
17 United Nations Sustainable Development Goals (SDGs). Generating financial support for the SDGs is of even more importance because of the economic impacts of COVID-19. Introduction with regard to jurisdictional claims in Sustainability has become a focal point for information and communications technology (ICT) research on human behavior [1,2] In one sense this is perhaps not surprising given that the United Nations (UN) [3] regards ICT as indispensable in achieving its Sustainable Development Goals (SDGs) [4,5]. One critical area for this role is with respect to the development of innovative funding mechanisms for SDG related initiatives [6,7,8] Such financial innovations have become even more important given the global economic, social and environmental impacts of the COVID-19 pandemic on sustainability and the SDGs [9,10]. Despite the growing significance of crowdfunding for sustainability, no studies have examined crowdfunding in relation to the SDGs and especially the key published maps and institutional affiliations
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
