Abstract
Using the pitching research template elaborated by Faff (2017) as basis, this paper discusses the reverse engineering process on the article “Behavioural effects of nonconscious mimicry and social intentions” by Wong, Hartley and Tombs (2017). The main objective is to reflect on the reverse engineering exercise while including major findings of the paper itemized. This paper adds an additional angle on the reverse engineering process, the pitching research template and Robert Faff’s efforts in creating a comprehensive research base.
Highlights
The UQ Summer Research Programme is one of the many services provided by the UQ Student Employability Centre to help students along their way of completing their degrees at the University of Queensland
While various aspects of the summer programme have been completed in collaboration with other scholars, this paper was written individually to summarize the experience of individually preparing a reverse pitch in line with the pitching research template established by Faff (2017)
The main aim of the paper was to analyze the effect of nonconscious mimicry in a direct customer interaction, the following research question has been derived: “Does nonconscious mimicry take on a critical role in relationship building in customer service encounters or can the importance of individuals’ social intentions when entering into a social interaction in a customer service setting be neglected?”
Summary
The UQ Summer Research Programme is one of the many services provided by the UQ Student Employability Centre to help students along their way of completing their degrees at the University of Queensland. The focus of this specific programme lies on allowing non-research students to gather experiences in the field of research and encourage them join a research programme of continue their studies either by joining an Honours, Master by research or PhD programme. In addition to allowing students to extend their knowledge in a number of research areas of their choice, the programme aids the development of communication and presentation skills and critical thinking. To support Robert Faff in his efforts of
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