Abstract
This is a commentary on Michael Lissack’s two-part article “Understanding is a Design Problem: Cognizing from a Designerly Thinking Perspective.” Lissack’s article offers a fresh take on the intersection of design thinking and cognition. The alignment of Lissack’s insights with what is known concerning behavioral economics provides an additional lens through which to recognize the validity of Lissack’s findings and the potential of his ideas to improve people’s flawed and often surprising approaches to decision making. The findings are particularly well aligned in the areas of identity, bias, and complexity, and how these factors are involved in decision making. Lissack’s application of meaning making as a design process provides an effective lens through which we can better understand the way people think and, building upon that understanding, how such thinking can be improved.
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