Abstract
This paper studies behavioral economics of sports lottery product considering three kinds of conditions including single item of reward, multi-item of reward with equal number and multi-item of reward with increasing number based on cumulative prospect theory. The study indicates that the price for sports lottery increases and the total funds raised increases as the items increasing, and the pricing for sports lottery under multi-item of reward with increasing number condition is very reasonable. The proposed research on the designing and pricing of sports lottery product is of theoretical meaning as well as referential value.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
