Abstract
urpose – Existing literature has been reviewed on Behavioral economics to analyze the theoretical foundation. This paper aims to study the trend of publication. Based on the analysis further research agenda will be analyzed. Research Method – Bibliometric analysis of papers from the web of science database has been conducted. Comprehensive explorations of papers on behavioral economics have been done. Systematic literature reviews of a few papers were also conducted to get insights into the directions and content of the research. Different analytical tables of the web of science have been presented. Further Vosviewer has also been utilized to represent the trend with the help of map, bar, treemap visualization techniques.
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