Abstract
Journal of Business & Technology (JBT) is an open-access journal published by the Department of the Commerce and Financial Management of the University of Kelaniya, Sri Lanka. The journal follows a double-blind peer-review process and is published bi-annually (January, July). JBT aims to publish scholarly research, critical reviews, case studies, practitioner reviews and technology reviews in the fields of business and technology.
Highlights
Investment decision making has been explored under different contexts but mainly with the rational paradigm
Prospect theory suggests that behavioural biases play a crucial role in decision making; investment decisions are not always rational
We examine the influence of eight behavioral biases, including the four examined by previous researchers plus availability bias, loss aversion bias, familiarity bias, and confirmation bias
Summary
Investment decision making has been explored under different contexts but mainly with the rational paradigm. Attention to the deviations from rationality is gaining importance among researchers with the introduction of prospect theory (Kahneman and Tversky ,1979). Prospect theory suggests that behavioural biases play a crucial role in decision making; investment decisions are not always rational. The failure of traditional finance to explain these anomalies and bubbles has led to the development of behavioural finance which is relatively new both in theory and its applications(Kapoor & Prosad, 2017). The key 1 | P a g e motivation of this study is to identify the impact of behvioural biases on investment decision making among stock investors in a developing country context
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
