Abstract

The image-building of the political system through the public broadcasting corporation BRTn is analysed on the base of a content analysis of the political information in the television news during the period 1982-1991. The study shows that political coverage in the public television news is subject to actualisation, fragmentation, personifying, dramatisation and the introduction of entertainment-techniques. Political items are transferred to the back of the newsbroadcast and there is less room for interpretation of the facts. Journalists point out that the attention for politics has diminished because the audience is less interested. However it is very likely that this is the result of the fact that the audience is uniformed because of the lack of information. In that way we enter a vicious circle that can only be broken through the media themselves. In order to achieve this, television shoud bring more interpretation and explanation of the facts. A parliamentary feature, incorporated in a current alfairs programme could attribute to this, but can do no miracles when commercial tendencies become stronger in the news itself.

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