Becoming an Employer-of-Choice: An Effective Talent Management Strategy

Abstract

With more complexity in the business environment, organizations need to give even greater emphasis to meet their talent management needs. Attracting and retaining the right candidates has become critical. Developing and projecting a brand image that supports the talent management needs of the organizations is becoming need of the hour. Creating brand ambassadors of the existing employees also strengthens its talent management efforts. The process of branding the organization or employer branding draws its roots from marketing and branding literature and has gained its relevance in developing the image of the organization as an employer of choice. The paper discusses the scope of employer branding in attracting an experienced pool of employees and also as an enabler of organization’s internal brand building effort. The process of developing the brand is extensive and requires commitment and support from all in the organization.