Becoming a small multinational enterprise: Four multinationalization strategies for SMEs

Abstract

SME multinationalization is an emerging yet underexplored topic in internationalization research. Previous studies have focused on identifying the key features of one ‘ideal’ multinationalization approach but shed less light on the potential alternative approaches that firms can use in different situations. Based on an empirical multiple case study of eight SMEs, this study identifies four alternative multinationalization strategies that SMEs can use (resource seeking, hub reaching, serendipitous resource leveraging, and controlled expansion) and illuminates their specific characteristics. The findings of this study demonstrate that instead of one ‘ideal’ approach, there are multiple strategies that SMEs can adopt for multinationalization and suggest that each strategy is characterized by different FDI goals, timing, organizational structure and value chain activities. Overall, this study contributes to contemporary international business research by advancing theorization on SME multinationalization.