Abstract
The dilemma between fulfilling consumption and sustainability aspects is very pronounced in developing countries like Indonesia. The large population and busy activities of the population mean that people’s consumption patterns are high, which puts them at risk of producing amounts of waste that are not environmentally friendly. This study explores insights into responsible consumption that occurs among people in Indonesia. Data was collected from 196 Indonesian consumer households. A five-point Likert scale was used in the research questionnaire. PLS-SEM is used to measure the structural model. The results showed that subjective norms, perceived behavioral control, and responsible consumption play an important role in household food waste behavior.
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