‘Because it’s 2015!’: Justin Trudeau’s Yoga Body, Masculinity, and Canadian Nation-Building

Abstract

In 2015, Canadian Prime Minister Justin Trudeau told reporters he chose a gender-balanced cabinet “because it’s 2015,” a sentiment that resonated with Leftists and feminists. Trudeau showed he was a different kind of male politician through his yoga practice. Through candid yoga photographs, Trudeau represented himself as a sensitive new age guy who challenged hegemonic masculinity through wellness, playfulness, and a commitment to multiculturalism. Using discourse analysis, we examine visual, print, and social media texts that feature Trudeau’s connection to yoga, masculinity, and nation-building. We argue that Trudeau’s yoga body projects a “hybrid masculinity” (Bridges 2014; Demetriou 2001) that constructs Trudeau as a benevolent patriarch, which is mapped onto a fantasy of Canada as a multicultural nation with feelings.