#BeautyInspo: Unraveling the Relationships Between Nonidealized Content on Different Media Platforms, Inspiration, and a Broad Conceptualization of Beauty.

Abstract

The current literature on nonidealized media content (i.e., content that presents media models that do not follow traditional beauty standards) rarely includes novel positive body image outcomes, such as a broad conceptualization of beauty. Moreover, little is known about more positively oriented explanatory mechanisms, such as inspiration (i.e., feeling inspired by media to adopt a broader inner conception of beauty). Therefore, the current cross-sectional survey study among 458 women aged 19-30 years old (M = 22.76, SD = 2.64) investigated the links between exposure to nonidealized content on different media platforms, inspiration, and a broad conceptualization of beauty. Conditional process analysis, using Hayes' PROCESS tool, was performed. Our results indicated that exposure to nonidealized content through Instagram posts of influencers/celebrities as well as magazine articles was positively linked to women's broader conceptualization of beauty. Inspiration was also found to be a significant mediator in these relationships. Moreover, inspiration was found to fully mediate the relationship between exposure to nonidealized content through companies' Instagram posts and a broad conceptualization of beauty. No relationships were found for exposure to nonidealized content through television series or movies. These results highlight how nonidealized media models can optimally empower media users, as well as how some media platforms might have a greater potential to fulfill this empowering role than others. The findings inform practitioners of the relevance of including nonidealized media content in intervention programs.