Abstract
Beauty is a universal concept and has many facets. But the standards of measuring beauty are arbitrary and differ from one culture to another. The variations in the ideals of beauty show what is expected of women in any society. In the Western world, the standards of beauty do not extend beyond the physical appearance of a woman. In the African cultural setting, particularly in the Akan culture, the standards of beauty are not limited to only the physical appearance of the woman. How language is used in exploring the standard of beauty in the Akan has received a little attention. This paper seeks to focus on the use of language used in expressing beauty in the Akan society. Using data based on the song entitled “Asianawaa”, by Alex Kwabena Konadu, a well-known Ghanaian musician, this study examines the Akan concept of beauty as reflected in the use of language. Konadu captures the notion of beauty, through the female physical features, non-physical features and the social capital of beauty. The metaphor, allusion and symbolism are the main language tools that help to conceptualise the concept of beauty in this Akan song. The findings reveal that Konadu’s lyrics highlight the metaphorical concept of beauty with its connotations. It draws conclusion that Konadu’s idea of beauty is demonstrated in understanding the relationship between the language and the socio-cultural experiences of the Akan of Ghana.
Highlights
The concept of beauty is very broad
The aim of this paper is to demonstrate how language is used to describe the female beauty in a Ghanaian song
This paper investigated the role of cultural context in understanding how beauty is expressed in a song
Summary
The concept of beauty is very broad. This pleasure can to some extent be intense and may be experienced in many different ways. According to Donne, pleasure is the main ingredient of aesthetic experience and the everyday usage of the word beautiful based on the human experience is the pleasurable feeling that is found in the perception of each individual. The standards of beauty are arbitrary and they vary greatly from one culture to another. Such variations in the ideals of beauty often depict the roles women are expected to play in society
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