Abstract
Abstract: Being one of the fastest growing and most significant industries in both India and Sikkim, this paper attempts to address issues relating to the beauty and wellness sector in the state of Sikkim. Over the past few years, there has been a sharp increase in the consumption of beauty and wellness services. The reason for this growth is the rising consumerism, globalisation and changing lifestyles of consumers. The objective of the paper is to understand the various services provided by this sector and also to understand the various policies implemented for this sector in the state of Sikkim. The challenges faced by this sector have also been tried to be identified along with the alignment strategies.
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