Beach Clubs and Tourist Gaze: A Critical Inquiry into the Construction of Social Distinction

Abstract

This study explores the growing concerns about socioeconomic accessibility, inclusivity, and exclusionary practices of beach clubs as ostensibly public spaces in the tourism destination of Çeşme. The thematic analysis of Google Maps online reviews has provided critical insights into beach clubs’ selective admission practices and has elucidated the factors influencing customer perspectives and driving high demand for these clubs. Also, the findings revealed a relationship between customer expenditure and favorable entrance experiences; guests with lesser spending reported dissatisfaction and reluctance to revisit. Eight beach clubs with ratings deviating from the weighted average were examined to ensure diverse representation. The findings strongly encourage us to take urgent policy action to address the call for the need to create more inclusive beaches that should not be solely open to certain people with privileges. In the case of beach clubs, the adherence to specific dress codes and the emphasis on Instagram followers as a measure of social status reflect the doxa of conspicuous consumption and social hierarchies. This perpetuates a system where the privileged and affluent are more likely to gain access, while others may feel excluded or marginalized. Drawing on the solid theoretical frameworks of Pierre Bourdieu’s social theory and John Urry’s “tourist gaze,” this paper outlines the socio-economic barriers that distort ideals of public space and leisure and invites a reassessment of inclusivity in tourist destinations and luxury tourism.