Abstract

[I]t is essential that the tourist who visits us not only returns here, but that he is converted into the most active propagandist of our nation, increasing in this manner our prestige in the world.1 If you are Mr. William X. Jones, the typical American vacationer, political matters will never cross your path. Spain is under a dictatorship, with some of the trimmings, but you can go exactly where you wish, do exactly what you choose, and say exactly what you feel about the government or anything else. There are no shadows to frighten you, as in Yugoslavia or Vienna or in the Soviet Satellites.2 An American motion picture production company has been credited with influencing and encouraging tourism to Spain. “El Cid,” the story of Spain's great national hero, is currently being filmed in more than 20 different locations in Spain, and those directly connected with tourism claim it has created added interest in travel to Spain.3

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