BDSM and the boundaries of criticism: Feminism and neoliberalism inFifty Shades of GreyandThe Story of O

Abstract

In 2011, Fifty Shades of Grey, an erotic novel by British author E.L. James, took the publishing world by storm. This article examines the lack of a feminist backlash to the book by comparing it to The Story of O (1954) and the backlash that that book engendered. In addition to parsing the terms of the existentialism that underlies The Story of O, this article unpacks the neoliberal logic of Fifty Shades of Grey.