Abstract
BBC Radio Four’s current affairs programme Analysis provided a platform for Third Way ideas in 1994 and 1995. Key Third Way thinkers both contributed to and presented the programme, which repeated many of the core Third Way ideas. This willingness to intervene in a key ideological shift mirrored the programme’s enthusiastic treatment of neoliberalism in the mid 1970s. Then, editions of the programme presented by the influential Thatcherite, John Vaisey provided an important space for the representation of neoliberal ideas as they were beginning to influence the Conservative Party. Today there are early signs that Analysis is an important vehicle for the articulation of new ideas developing in the opposition Labour Party.
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