Abstract
Bayer has unveiled a package of measures that it claims will demonstrate it is a responsible company with sustainable products and a transparent approach. The measures follow a swath of negative publicity that has dogged the company since its 2018 acquisition of Monsanto and a subsequent flurry of lawsuits linking Roundup, Monsanto’s best-selling herbicide, to cancer. Underpinning the package is Bayer’s pledge to spend €5 billion (about $5.5 billion) over the next decade on novel herbicide technologies. Over time, it will be equivalent to about 15% of the firm’s annual R&D budget at current spending levels. The money will fund chemistry R&D, new seed and plant traits, plant breeding, and digital farming technologies. Along with other activities, the measures are intended to reduce the ecological footprint of Bayer’s agricultural portfolio 30% by 2030, the firm says. Bayer will evaluate its progress using the Environmental Impact Quotient, a measuring system that
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