Abstract
This chapter highlights the importance of Bieszczady. The demand for tourism had risen exponentially by 1977 and Bieszczady had become part of the national discourse. A power struggle emerged after campaigns started in line with the vision of tourism, ecology, and modernity for the highland region. The change largely came after the Polish United Workers' Party (PZPR) gained a new leader in Edward Gierek, who had ideas to improve the material conditions of his compatriots in the Polish People's Republic. The chapter discusses the activism for and against the development of Bieszczady while referencing the role that the media plays. It also includes the state-socialist experiments in the region.
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