Abstract
ABSTRACT The emergence of online social networks such as Facebook provide new opportunities for communication between archaeologists, and between archaeologists and communities. While many studies, analyse the potential, advocate best practices, present relevant initiatives, and address the ethical challenges posed by social network sites for public archaeology, the motivations and ideas of those involved in setting up and managing such sites have been relatively underexplored to date. In this study, we present a qualitative text analysis and conceptual metaphor analysis of a focus group conversation and scoping interviews with eleven European archaeological Facebook site administrators, aimed to investigate their profiles, motivations and ideas.
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