Abstract
Thomas J. Bata founded Bata Corporation in 1894, which has become a worldwide recognised name in the footwear industry, noted for its quality, affordability, and durability. Bata, headquartered in Lausanne, Switzerland, and active in over 70 countries, provides a varied range of products such as casual, formal, athletic, and specialised footwear, as well as accessories and apparel. This detailed analysis looks at Bata's strengths, including great brand recognition, a diverse product portfolio, and creative techniques. It also tackles the company's flaws, such as supply chain risks and insufficient financial transparency. Furthermore, the analysis investigates prospects for e-commerce expansion, entry into emerging markets, and exploiting sustainability trends, while also recognising dangers from fierce competition, economic changes, and shifting consumer preferences.
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