Abstract

This article uses newspaper and trade press archives to chart the evolution of the phrase ‘legitimate theatre’ in relation to theatres on New York’s 42nd Street that were built by 1920 and converted to moving pictures by the early 1940s. Various surrounding industrial and social tensions – the transition from live performance to movies, the derided status of exploitation and adult films, the perceived degradation of the area in the post-war era, and the drive for its wholesale redevelopment that gathered pace in the 1970s – are examined. The shifting implications of the term ‘legitimate theatre’ in this context, from an established industry descriptor to a means of moral judgement on these venues’ output and audiences, are thereby shown to illuminate the broader cultural and economic histories of the 42nd Street area, revealing a process of differentiation and exclusion from perceptions of mainstream popular culture that would eventually become weaponised to justify the demolition of the area for the purposes of corporate capital.

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