Abstract
The purpose of this paper is to provide an overview of the characteristics of tourists who visit the Montenegrin coast. In order to achieve this goal, this paper emphasizes two general categories that can be used to examine tourists’characteristics. The first category refers to the basic characteristics of tourists, while the second refers to the their behavioral characteristics. The study was conducted on a quota sample of 703 respondents who visited six Montenegrin coastal destinations in August, 2012. The obtained results show numerous implications for the destination, and the most prominent ones refer to the following: (1) 36.13% of the respondents knew the Montenegrin coast as a tourist destination so well that they had no need to be informed about the destination before the departure; (2) 82.93% of the respondents were not in the tourist destination for the first time; (3) 36.84% of the respondents decided to visit Montenegrin coast more than three months prior to departure; and (4) 59.89% of the respondents emphasised that their expenses related to their stay at the destination will be larger than those that are planned before the departure. Keywords: Basic characteristics, Behavioral characteristics, Quota sampling, Montenegrin coast
Highlights
The purpose of this paper is to provide an overview of the characteristics of tourists who visit the Montenegrin coast
Iz gornje tabele se vidi koliki je stvarni udio svakog od gradova u ukupnom broju dolazaka koji su ostvareni u avgustu 2011. godine, kao i planirani udio ispitanika koji im na osnovu toga pripada u željenoj veličini uzorka
Upravo na tako utvrđen ukupan udio ispitanika se primjenjuje procenat frekventnosti svake od kvota na nivou svakog od gradova
Summary
Cilj ovog rada je da pruži pregled karakteristika turista koji posjećuju Crnogorsko primorje. Prva kategorija odnosi se na bazične karakteristike turista, dok se druga odnosi na biheviorističke karakteristike. Dobijenim rezultatima rada se uočavaju brojne implikacije po predmetnu destinaciju, od kojih se najupečatljivije odnose na sledeće: (1) 36.13% respondenata poznaje Crnogorsko primorje kao turističku destinaciju toliko dobro da nisu imali nikakvu potrebu da se informišu o destinaciji prije putovanja; (2) 82.93% respondenata nisu prvi put u predmetnoj turističkoj destinaciji; (3) 36.84% respondenata je donijelo odluku da turistički posjeti Crnogorsko primorje više od tri mjeseca prije polaska na put; (4) 59.89% respondenata ističe da će njihovi izdaci koji se odnose na destinacijski boravak biti veći od onih koje su planirali prije polaska na putovanje. Ključne riječi: Bazične karakteristike, Biheviorističke karakteristike, Kvota uzorkovanje, Crnogorsko primorje. BASIC AND BEHAVIORAL CHARACTERISTICS OF TOURISTS – A CASE STUDY OF MONTENEGRIN COAST
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