Abstract
Weibo is contemporary college students leave the way of access to information, timeliness, and place of weibo make it became an important tool to affect college students' sports values. Taking college students as the research object, in view of college students contact weibo the motives of sports information, and the motivation of college students' physical exercise investigation, using principal component analysis (pca) to analyze the results of the survey. Weibo, according to the results of analysis for the contact of the motives of sports information analysis, the motivation of college students is to increase knowledge in sports stories, kill time, and understand the sports stars. For the analysis of the physical exercise motivation, the motivation of college students is to own hobby, and improvethe level of movement and grades, mastering a skill.
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