Abstract
With the development of the Internet, the era of big data has come. In China, as a country with the rapid development of the individually-run enterprises, big data has had an impact not only on the development of private enterprises in China, but also on the overall economic development. It is a question worth thinking about how the individually-run enterprises adapt to the era of big data and survive and develop in it. This study discusses the current situation of the development of private enterprises, the influence of big data on the development of private enterprises and the coping strategies of enterprises.
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