Abstract
Nowadays, many companies are under pressure to take care about the natural environment. However, companies differ from one to another because of their response to natural environment. For this reason companies implement different environmental strategies. The literature indicates a continuum range from passive to proactive strategies. The proactive strategies are typical for companies that voluntarily take measures to reduce their impact on the natural environment. The reasons for a lack of environmental proactive strategies are very complex. Some of the factors both from outside and inside the firms discourage them to implement proactive environmental strategies. The aim of the article is to present the influence of external and internal barriers perceived by managers which inhibit implementing the proactive environmental strategies in Polish companies because of the gap of knowledge.
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