Abstract
Abstract: In Libya, there are a various barrier to developing e-commerce, and the COVID-19 pandemic has emphasised the importance of overcoming these hurdles in the shortest possible timeframe. This paper stems from a review of the studies which have focussed on the obstacles which preclude Libya reaping the benefits of e-commerce, at a time when many businesses are moving online, as a result of the lockdown introduced in response to COVID-19. This study has discussed and inspected the problems facing Libyan e-commerce. As a result of these problems, e-commerce has not taken hold in Libya or brought the country its considerable economic advantages. This paper suggests a range of recommendations which will contribute to adopt e-commerce in Libya and advance its popularity, among individuals, organisations and the government institutions, so that Libyan society can begin, and continue, to benefit from e-commerce.
Highlights
The outbreak of the coronavirus has resulted in people being obliged not to come into close proximity to others, and this new reality has led to many companies moving their businesses online and turning to ecommerce to generate profits
To create a comprehensive picture of the problems associated with ecommerce in Libya, this study focusses on the current status and challenges which are facing Libyan e-commerce that increased due to the COVID-19 pandemic
Libyan e-commerce is facing a wide range of issues which need to be resolved, and that the country is falling behind in the race to keep up with technology
Summary
The outbreak of the coronavirus has resulted in people being obliged not to come into close proximity to others, and this new reality has led to many companies moving their businesses online and turning to ecommerce to generate profits. Libya is a growing nation, and like other expanding communities, it has introduced lockdown measures in response to the spread of COVID19 This being the case, consumers are obliged to depend more heavily on e-commerce platforms, to access their essential requirement. Libya must tackle a certain deficiencies and issues for e-commerce to grow: at present it lacks digital skills, has a poor Information and Communications Technology (ICT) infrastructure, and an underdeveloped system for online purchasing. All these areas were looking at before the pandemic broke out, but COVID-19 has added an element of urgency and made it clear that ecommerce will not fully flourish in Libya unless these issues are resolved. To create a comprehensive picture of the problems associated with ecommerce in Libya, this study focusses on the current status and challenges which are facing Libyan e-commerce that increased due to the COVID-19 pandemic
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