Abstract

Brick manufacturing sector is a major contributor to air pollution and greenhouse gas emissions in South Asian countries. This study investigates barriers and drivers relevant to the adoption of cleaner zig-zag kiln (ZZK) technology in Punjab, Pakistan by surveying 63 kiln owners. These survey respondents owned three different types of brick kiln i.e., ZZK, Fixed chimney bull’s trench kiln (FCBTK), and clamp type kiln (CTK). Roger’s model of innovation diffusion was adopted to access the determinants pertaining to relative advantage, compatibility, complexity, trialability and observability. Survey questionnaire included questions related to 35 factors (20 drivers and 15 barriers) and responses were recorded on Likert scale. These barrier and drivers covered variety of factors associated with regulatory, financial, technological, social, and environmental issues that may influence the perception and decision of kiln owners for the adoption of cleaner ZZK technology. Our results show that most important drivers pertain to economic benefits such as emissions fine reduction, decrease in fuel costs and year-round operations. Other high impact drivers relate to compatibility and similarity between ZZK and FCBTK construction and operations. Top-ranked barriers highlight the challenges associated with financial burden of retrofitting cost, higher salaries demanded by skilled workers, and maintenance issues for blower assembly. Mean scores for the determinants pertaining to the attributes of Roger’s model were computed. Our results show that both relative advantage and compatibility received highest mean scores. On the other hand, trialability and observability received lowest scores. Government, policy makers and other relevant stakeholders should focus on awareness campaigns, capacity building and training of labor, and developing financial instruments to provide loans to kiln owners for covering retrofit costs.

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