Abstract
Sustainable logistics in the automobile industry faces numerous barriers and challenges that hinder its successful implementation. This study utilizes the Analytic Hierarchy Process (AHP) method to identify and prioritize these obstacles. The research delves into factors such as inadequate infrastructure, high implementation costs, lack of technological advancements, and limited stakeholder commitment, which impede the integration of sustainable practices in the industry. By applying the AHP method, the study aims to systematically evaluate these barriers and provide insights into overcoming them to enhance the sustainability of logistics operations in the automobile sector. Keywords: sustainable logistics, automobile industry, barriers, challenges, AHP method.
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