Barrier and motivations implementation of safety and halal assurance for apple processed products: A review

Abstract

Consumers are increasingly critical and require transparency of information related to food quality. As such, the warranties of safety and halal processed apple products are increasing. Therefore, the apple processing industry should implement various systems to obtain product safety and halal certificates. This certification is not only based on the final products, but starts from the procurement of raw materials, production processes, to the distribution with evidence of consistency of implementation. Safety and halal implementation have various obstacles and challenges, especially for micro and small businesses. This article reviews the barrier factors and motivations for the implementation of safety and halal assurances for processed apple products, especially in micro and small businesses. The study results show that the main motivations for apple processing businesses include improving product safety and quality, creating satisfaction and fulfilling consumer demands, improving company image. In addition, the micro and small-scale food industries also face various obstacles, namely human resources, finance and infrastructure. These barriers can be overcome by a commitment to management, effective communication, cost management, education and training, operating procedures, supplier management, and external supports. Research regarding strategies to implement halal and safety guarantees for small-scale apple processing businesses is needed.