Abstract
On May 14, 2022, the UK government announced it would delay imple-menting key components of its obesity strategy. A 2100 h watershed, before which certain categories of food and drink high in fat, salt, or sugar (HFSS) could not be advertised on television, had been due to come into effect in January, 2023, alongside a complete ban on paid-for online advertising of the same products. The restrictions will now be postponed until 2024. A ban on multibuy offers on HFSS products, such as ‘buy one, get one free' that was scheduled for October, 2022, will also be delayed.
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